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Everywhere we turn our heads, we find advertisement on internet, magazines, street, billboards, TV, etc. More than that, we often enjoy the pictures, colors, music, and the slogans that make an advertisement. However, we rarely ask ourselves who the makers of those ads are, for what purpose these advertisements are made, or the linguistic technics used in creating these ads.
Advertisements are considered as a sort of communication managed by advertisers to address/ communicate a function, but which function is it? It is usually a persuasive function since most ads are made to promote a product. That is to say, by the use of multiple linguistic and non-linguistic strategies, an advertisement mainly tries to persuade people to buy a product or to use a service for the sake of achieving the financial purpose of the owners. In addition to that, most of the ads have an implicit power that influences our decisions. For this matter, two important questions are raised: how do advertisers manage to persuade people to buy a product? And what makes an advertisement influential?